STEP 1: Buy a Fairtrade coffee on the way to work…
Six out of ten consumers in the UK believe their own shopping choices can make a real difference to the lives of farmers and workers in poorer countries.
Four out of five people say that they look to companies they deal with to help reduce poverty through the way they do business.
Fairtrade Fortnight 2012 (27 February – 11 March 2012) is your chance to take a step for Fairtrade, whether choosing to buy a Fairtrade coffee on the way to work, or making sure your weekly shopping baskets contain one or two more Fairtrade products like Fairtrade tea or bananas, or encouraging your friends and family to switch to Fairtrade.
You’ll be joining thousands of others all over the UK when you take a step for Fairtrade. Make it as inventive, daring, funny or messy as you like. Every step counts for millions of farmers, workers and their communities in developing countries who urgently need a better deal from trade.
Along with others around the UK, you will be able to register your own steps on a special online ‘stepometer’.